media release

EUR 80'000 for childen in jordan 

Staefa, Switzerland, December 10, 2009

Donation of EUR 80,000 worth of Phonak hearing aids to pupils of the Al Amal School.

The Hear the World Foundation today announced that it will donate EUR 80,000 worth of hearing aids to the pupils of the Al Amal School in a project initiated by the Forum of Young Global Leaders (YGLs). The Forum of YGLs is a unique, multistakeholder community of some of the most extraordinary leaders in various fields and around the globe established by the World Economic Forum.

During the YGL Dead Sea Summit in May 2009 in Jordan the YGLs visited schools that take part in the Madrasati initiative. The initiative has been created by H.M. Queen Rania Al Abdullah of Jordan, a Member of the Foundation Board of the World Economic Forum and a Chairperson of the Selection Committee of the Forum of Young Global Leaders, to repair and restore local schools and make them more inspiring learning environments.

As a consequence of their visit to the Al Amal School for the hearing impaired in the Zarqa region, a group of YGLs felt inspired to utilize their network and contact the Hear the World Foundation, resulting in this donation.

“Sometimes the smallest of efforts can have the biggest of impacts,” says Georges Kern, CEO of IWC and a Young Global Leader since 2005. “I have known Valentin Chapero, CEO of Phonak, for a while now, and when visiting the school I immediately saw the connection. The hearing aids will change the lives of these children in a very positive way, and for Hear the World Foundation the school represents an excellent and rewarding project to dedicate its resources to.”

H.M. Queen Rania Al Abdullah of Jordan, Member of the Foundation Board of the World Economic Forum and Initiator of the Madrasati initiative: “This kind donation demonstrates two things: one, the power and reach of the YGL network, and what can be achieved when a group of talented and compassionate individuals put their heads together; and two, the kindness and altruism of the Hear the World Foundation. I can only imagine what these hearing aids will mean to the children of the Al Amal School…the chance to finally be part of the conversation…to enjoy the incidental nuances of life: birdsong, the call to prayer, the laughter of friends. Not to mention what it means for their future job security and personal happiness. For them, the gift of hearing means a fuller, more lyrical life; and for that I know they’re grateful.”

The Hear the World Foundation, founded by leading hearing system manufacturer Phonak, is committed to the prevention of hearing loss as well as the support of people with hearing loss and their families. It has been established in the context of Phonak’s Hear the World initiative, which has been launched in 2006 to raise awareness about the importance of healthy hearing and the impact of hearing loss. It is supported by an impressive roster of internationally renowned personalities, including Plácido Domingo, Annie Lennox, and Mick Jagger, among others, all of whom have been photographed by rock legend Bryan Adams for the cause.   

“Phonak has founded the Hear the World Foundation to be able to support outstanding institutions that improve the quality of life of people with hearing loss,” said Valentin Chapero, CEO of Phonak and President of the Hear the World Foundation. “I am impressed by the work and commitment of Queen Rania’s Madrasati initiative and we are happy to assist the program’s efforts to enhance opportunities for school children in Jordan by providing hearing aids to the children of the Al Amal School in Jordan.”